ANTHEM Sightings, Issue 2, 2014 – Building Bridges: Facilitating Passage Between Physical and Digital
Inside this issue, you’ll find new articles about how companies and brands are making connections—whether it’s leveraging marketing strategies in order to link consumers to one another, expanding products to new markets, creating individualized brand experiences for consumers, or building bridges across digital and physical interactions.
- BUILDING BRIDGES – Lego, Scribble Stylus, Google and aisle411 are creating experiences and tools to bridge the gap between physical and digital elements.
- SHINE THROUGH – Transparent substrates and materials allow for unobstructed views in home décor, fashion, and architecture.
- CONTENT WITH A KICK – Non-sports brands like Castrol, Benefit Cosmetics, and Snickers win big at the World Cup with relevant and creative content.
- SHARE IT FORWARD – Coca-Cola, Slim Jim, Kit Kat are stimulating growth by encouraging a kind gesture.