Packaging is a powerful brand representative at both the point of sale and point of use. Now is the time to discover and release the full potential of your most valuable owned media asset.
By connecting it to the Internet of Packaging, brands have the opportunity to multiply that power — creating endless opportunities for brand engagement across the consumer experience journey.
In the next BrandSquare webinar, join SGK’s Mark Hewitt and Anthem’s Paul Simonet to learn how today’s highest-profile brands are moving beyond basic connectivity to intelligent, media-connected packaging.
Be sure to register now and tune in Thursday, September 20, 2018 at 1-1:30PM ET.
Register now for: The Internet of Packaging: The Future of Brand Connection
Connected packaging will change the economics of brand consumer engagement across all types of content — let’s explore the possibilities.
About Mark Hewitt: As group managing director of SGK in Europe, Mark oversees the European brand development operations of Anthem Worldwide and Brandimage. With 25+ years of experience in brand development, digital strategy and integrated marketing for many of the world’s most popular brands, Mark is in a unique position to advise on and create connected brand experiences that help drive brand performance. Mark began his career in marketing with Toyota and has since held various leadership roles at Wunderman (digital), JWT London (integrated) and the independent global creative agency Imagination (integrated).
About Paul Simonet: With 30+ years of experience exploring strategies to drive innovation and growth, Paul helps brands re-examine how to use their own packaging to connect with people throughout the sales cycle to drive brand performance. Via strategy director roles at Ogilvy, JWT, McCann, Saatchi and Imagination, he has worked with some of the world’s most innovative and creative brands including Guinness, HSBC, MasterCard, 3M and Intel. Having completed an international MBA at London Business School, Paul became a serial innovator, launching successful.com and a celebrity social media business before joining SGK.