Marketing isn't going
to change - it already has.

In this new and less linear world of P2P’s, agencies must adjust. Those who buy brands now expect and drive their own brand “connections” across 6.2 million paths to purchase. The focus of Shelf-Out is on the Brand/Shopper relationship—a shift from what was brand-centric to relationship-centric.

It is expressed through the brand’s design language and applied to an omni-channel strategy: informing and amplifying desirability from the shelf out.