Curiosity may have killed the cat, but for humans, it fuels desire and drives discovery. It can be as big as challenging the status quo, or as small as trying a product for the first time. Either way, feeding off humans’ natural attraction to the curious is a way to break a consideration set or keep consumers engaged with your brand. If it’s done right.

Jim Lucas, Director of Global Insights and Strategy at SGK, will address how knowing what matters to shoppers in a specific category allows brands and retailers to be more successful at piquing shoppers’ curiosity. And how rewarding curiosity with a new solution can help establish new habits, routines and occasions.

Register now for Jim Lucas’s BrandSquare Live Session, “Feeding Shoppers’ Curiosity,” an intriguing discussion of the psychology behind purchasing behaviors – Thursday, August 28, 2014 at 1 p.m. EDT. Don’t miss it!