Brands with a virtuous mission are attractive to the millennial consumer. But mission alone is often not enough at the first moment of truth—the product’s quality and benefits must come through as with any other, less virtuous competitor.
In the buy one/give one model, the right combination of powerful design, excellent products, and a mission worth everyone’s attention can lead to a significant lift in business success for the brand, furthering the brand’s virtuous mission through this business success.
In the next BrandSquare webinar, John-Paul Doyle, senior creative director at Anthem Worldwide NY, and David Simnick, CEO and cofounder of Soapbox explain how you can apply these advantages to your altruistic brand.
Be sure to register now and tune in Thursday, May 17, 2018 at 1-1:30PM ET.
Register now for: Doing Good Demands Good Design: Soap = Hope
Soapbox’s mission is to empower customers to change the world through everyday, quality purchases. For every Soapbox product purchased, we – together – donate a bar of soap to someone in need either in the U.S. or abroad.
Anthem’s new packaging redesign for Soapbox elevates the brand and connects consumers to the social mission in a powerful storytelling experience. Engaging consumers with this mission while conveying the quality of the products inside and influencing the brand’s performance through packaging is a testament to the power of good design.
About David Simnick: Soapbox was founded in 2010 by David Simnick and Dan Doll with a simple mission: to empower people to change the world through everyday, quality purchases. Simnick made the first batch of soap in his college apartment while still at American University. Eight years later its products are in retailers across the nation and nearly three million donations have been made!
About JP Doyle: JP brings 15 years’ experience developing consumer and private brand packaging systems and integrated marketing campaigns, in categories ranging from beauty to beverage, hard goods to prestige. His experience working with companies and brands includes CVS, Safeway, Ahold USA, Diageo, Unilever, Kraft, Godiva, Burt’s Bees, Johnnie Walker and Evian.