Safeway Refreshe ICE Flavored Sparkling Waters

Popping Flavor off the Shelf

Safeway set about to introduce a new line of flavored sparkling waters under the existing refreshe beverage brand. ANTHEM was tasked to develop a design system complementing the brand essence of “feel good refreshment” with the product essence of “sweet fruit bubbles” while driving bold appetite appeal to showcase each of the unique flavor offerings.

With the desire to deliver a powerful yet shoppable punch on shelf, ANTHEM landed strategically on the pillars of color, sense of motion and fresh fruit graphics to guide the creative. The result is an enticing composite of lushly illustrated fruits, bursting through contrasting colored bubbles to create a sense of strong effervesced fruit flavor that knocks out the competition.