Panasonic Men’s Grooming: Elevated technology.

Anthem redesigned the packaging for Panasonic’s Men’s Grooming line to reflect the quality of the technology and experience of the products. The elevated look-and-feel takes the products to a much more premium space, gaining the brand prime position with high-end retail partners.

Using consumer-focused design strategy, Anthem took inspiration from the aesthetics of the luxury category to highlight the excellence of the products and their core benefit.

The new design system won Silver at the 2016 Creativity International Print & Packaging Design Awards.