Nestle Rolo Cone

Little Package — Big Impact

Nestlé Canada seized an opportunity to create a new product under a well-recognized confectionery brand, and turned to ANTHEM to elevate the package design for the launch of the Rolo Chocolate Cone.

ANTHEM’s design embraced the core Rolo equities while elevating the yumminess.

Luscious photography plussed-up the packaging as a decadent chocolate splash drew attention of teens, young adults and chocolate lovers.

It launched in both single-serve entities and 4-pack cartons and quickly became #1 in their respective categories.