Milk-Bone Canada

Community engagement drives 40% Opt in to mailing list

In the crowded pet treat category, Milk-Bone Canada grabbed shopper attention by building a digital brand. The “Treat Your Dog Right” social campaign reached dog owners by targeting “dog surfing” behaviors, which leveraged paid display, video content and search. Facebook and  Foursquare drove our furry friends to dog-friendly locations. Users “checked-in,” posted pictures and videos, each earning additional rewards, from the providers.

Pups and their owners were begging for this community.


• “Likes” went from 1 to 500 a day

•  Showed 38% of users sending themselves the Milk-Bone Shopping List

•  Community engagement drove 40% Opt-in to mailing list.