A Brand Among Beers

The Dutch have celebrated Grolsch beer since 1615. While rich in history, it lacked relevance to Millennials. It was time for Grolsch to celebrate its uniqueness and connect with today’s market like never before.

ANTHEM elevated the brand by celebrating individuality and a beer that has never followed the crowd—something Millennials could appreciate.

Billboards developed for key international markets showcased its iconic profile, calling to consumers to join Grolsch in celebrating independent thinking. Together, we raised a glass to the elevation of the brand’s anthem in such a unique and compelling way.

“A game changer for the traditional beer industry that inspired brand equity development and desirability for our Baltimor ketchup brand in Russia.” – Bas Smit, Brand Development Director, Unilever Russia