Duvel Green

Unknown Brand — Unheard of Results

Duvel launched a premium import, available only on draft, in just a few cities, yet wanted massive buzz, with limited funds. So, ANTHEM created “It’s Yours to Find” challenging beer lovers to track down this brew. Mixing teaser posters, GPS coordinates, flash mobs, building projections and custom Google maps.


In a few nights, ANTHEM put Duvel Green on the map (literally) reaching 30,000 consumers in San Francisco, Chicago and New York. Mobile usage drove customers, resulting in standing-room-only crowds at most bars—sales nearly tripled, many locations sold out.