Designing to Reach Millennials

Bayer asked ANTHEM to help launch Aspirin Express Pack, a convenient, pain relief product targeted at males 25-34.

This new offering is a flavored, pre-measured powder that doesn’t require water, and it’s aimed at active men on the go. ANTHEM coupled an energetic new design with sporty gray and bright orange colors.

The design featured an illustration of the product pouring from its portable packet to highlight its ease of use.

The bold new Aspirin Express Pack communicated versatility and relevance to younger, athletic males providing fast pain relief, anytime, anywhere.

Reach Millennials

Design your brand’s package to connect with this fast-growing consumer market.

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