The most successful brand campaigns in the last 10 years — maybe even the last half-century — all have one thing in common. Regardless of channel or platform, they were built around a basic human truth.

They reveal a deep understanding of what motivates and inspires audiences as irrational, emotional, imperfect people. Not as sterile, predictable personas based solely on demographic data.

So how do you push past aggregated numbers and conventional brand-speak to get to your “a-ha” human insight?

In the next BrandSquare webinar, powered by SGK, Anthem’s very own Director of Client Engagement, Eleanor Dake and Group Creative Director, Amy Small, will discuss a few examples of brand engagement at its best and share tips on how you can start advocating and creating the same meaningful connections for your clients. Join us and get ready to break through.

Be sure to register now and tune in Thursday, November 16, 2017 at 1-1:30PM ET.

Register now for Eleanor Dake and Amy Small’s BrandSquare webinar: Why Brand Engagement Isn’t All About Your Brand

Brands that play by the numbers can easily get left behind by brands that play to the deeper, often perplexing emotions that make us truly human.

About Eleanor Dake: Eleanor is responsible for managing Anthem’s client relationships. From her years of experience in the agency environment, her ultimate goal is to ensure that the client and agency team are able to uncover the strategic and creative common ground to develop solutions that drive toward successful consumer engagement. Both as a consumer and as a marketing professional, Eleanor enjoys being surprised by new ideas and finding that sweet spot between the data and the delightful “a-ha” moment!

About Amy Small: Amy Small brings nearly 15 years of creative and strategic experience in traditional and digital advertising, brand development, social content, non-profit support, and .com platform experiences to her role as group creative director for Anthem Atlanta. Her work has been recognized by the Webbys, Effies, Addys and NY Festivals, and she is an active participant in the 3% Movement to bridge the gender gap in creative advertising leadership.