Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from package design to brand campaign to drive brand performance has launched the first interactive POS (point-of-sale) campaign in the UK, helping to usher in a new chapter in point-of-sale advertising.

See how Nestlé and ASDA reported achieving a 41% increase in sales through the creative application of this innovative technology.

Watch the video: Anthem Brings Nestle’s Quality Street Brand to Life at Point-of-Sale in ASDA Stores

ASDA’s General Store Manager, Great Bridge said: “This technology is incredibly innovative and takes POS displays to a new level. We’ve had a positive response from customers who are stopping to take a good look. It’s providing a whole new way of active selling.”

For more information on creating content for the Display Mapper technology, please contact Ashley Jacobs-Roth at +44 (0) 20 7871 7719        

Anthem is a global creative agency that actively connects brands with people by amplifying desirability—creating an insatiable thirst for brands from package design to brand campaign. Anthem sells brands to drive brand performance. Anthem is an SGK Group company and SGK is a division of Matthews International Corporation (NASDAQ GSM: MATW). For more information visit: http://www.anthemww.com

DisplayMapper is the technology behind the next generation of digital display: dynamic, daylight-visible 3D projection mapping. Designed specifically for retail environments, DisplayMapper allows low-cost and flexible projection mapping displays across unlimited locations, each maintained and updated via a cloud-based control panel. http://displaymapper.com/ and http://www.projectionartworks.com/