Delivering Innovations In Pain Relief

Anthem helped Bayer launch Aspirin Express Pack, a convenient, fast-acting pain relief product targeting a younger consumer.

Aspirin is a brand name known around the world. To expand their reach to a younger audience, Bayer called on Anthem to help launch Aspirin Express Pack, a new version in a convenient format specifically targeted toward males aged 25-34.

Unlike traditional Aspirin, this new offering is a flavored, pre-measured powder that doesn't require water, and is aimed at active men on the go. Anthem used gray and bright orange colors to appeal to this sporty male audience, and the energetic new design features an illustration of the product pouring from its portable packet to highlight its ease of use.

The bold new design of Aspirin Express Pack communicates its versatility and relevance to younger, athletic males looking for fast pain relief, anytime, anywhere.