DESIGN STRATEGY
Transformative ideas need to be driven by an intelligent creative vision.
This vision guides the development process in ownable and profound directions with a vivid interpretation of the strategy and inspiring design catalysts.
Visual Articulation
The visualization of the brand essence and positioning provides a critical foundation for creative development. It demonstrates the brand’s unique competitive advantage in the marketplace.
Deliverables
- Visual Essence
- Visual Positioning
- Benchmarking
- Cultural Content
Design Strategy
A comprehensive roadmap for the creative development, driven from the brand strategy and communication imperatives, it clearly captures the essential ingredients of the design.
Deliverables
- Brand Point Mapping
- Brand Point Drivers
- Ideation Path
- Creative Catalysts
- Communication Hierarchy
- Contexts and Metaphors
- Symbolism Studies
