• Sharing the passion: Brand loyalists influence others
    Lasting desire: Forging the bond that leads to repeat purchases
    That first spark of desire: Initial interest in your brand
    Building on desire to drive purchase
    Desire morphs into action: The sale of a product or service

5 Transactions:
Today’s currency for
purchasing brands.

“Five Transactions” are points of decision where Shopper/Consumer “behavioral currency” can be used.  When we speak of “currency,” this is what we mean: if something of value is given to us by the Shopper/Consumer, something of value must be given back—every step of the way.