As hoped, ANTHEM’s strategy and ownable packaging design helped propel SunRype to premium status in the refrigerated category. Through bold, simplified artwork and lots of white space, SunRype was able to communicate a variety of product benefits while still maintaining a beautifully clean design. The large, prominent logo leverages brand equity, while the “fresh-from-the-orchard” story elevates appetite appeal and overall quality perception. The new look is bright, friendly and true to the SunRype brand.
2015 GD USA – Certificate of Excellence