Anthem was asked to develop a seamless, cross-media campaign to highlight the innovative technology and chef-like results of Panasonic’s Inverter Microwave Ovens.
Anthem developed a new tagline: “Precision cook technology. A seamless stream of cooking power.”
We translated this idea into print and digital ads, new powerful packaging, and created the Inverter microsite within us.panasonic.com.
We conducted focus groups to explore consumers’ knowledge of microwave inner workings and to delve into language that clearly communicated the benefits of Inverter technology.