KRAFT HEINZ – JELL-O SIMPLY GOOD™

JELL-O SIMPLY GOOD™ – It’s Delightfully Honest

JELL-O SIMPLY GOOD™ is a new line of pudding mixes made with real ingredients like banana, cocoa and vanilla bean and gelatin mixes flavored with real fruit juices. Jell-O Simply Good™ contains no artificial flavors, dyes or preservatives. Anthem was pleased to partner with Kraft Heinz to create clean and vibrant packaging, focused on a powerful, iconic, simpler ingredient story that drives the product’s proposition while staying true to the playful and imaginative JELL-O® brand personality.

The design won Bronze at the 2016 Creativity International Print & Packaging Design Awards.