Friesche Vlag

Milking a Dairy Brand’s Heritage

The Netherlands’ oldest dairy brand and market leader in coffee enrichers needed a brand portfolio refresh to reflect its relevance and unify brand offerings.

ANTHEM elevated the brand architecture and design style through a new logo treatment, highlighting the Friesche Vlag logo using existing brand colors across core products with an extended color palette for less traditional offerings.

ANTHEM’s design solution preserves Friesche Vlag’s key equities while solidifying its positioning, allowing strong communication of the brand for future product innovations.