ALMAY LIQUID LIP DISPLAY

LIQUID BEAUTY

To celebrate its re-entry into the lip category, Almay asked ANTHEM to visually communicate – both structurally & graphically – the new brand positioning: “Delightfully playful, seriously safe.”

Their desire was to create a magnetic retail experience which announced Almay’s re-emergence as a credible skin care line, offering flirty fun to the consumer.

ANTHEM developed an overarching visual language to emphasize the deliciously glossy, liquid nature of the product. We worked closely with Almay’s display manufacturer to ensure the units were as feasible as they were compelling and beautiful.

2013 Graphic Design USA Award, In-store graphics & displays