Introducing a Fresh Look to an Old-World Category

Anthem partnered with Red Island Marketing to launch a new premium olive oil in supermarkets nationwide.

Following our successful redesign of their premium N’Joi brand, Western Australian producers Red Island Marketing asked Anthem to develop the brand identity and package design for a new range of extra virgin olive oils to be sold specifically through supermarkets. One hundred percent Australian owned and made, the product was created to bring the world of premium Australian olive oil within reach of average consumers.

Anthem designed the brand particularly for the mass grocery environment; Red Island’s contemporary look stands out in a category that has historically been dominated by European brands with traditional labeling. Following successful trial in late 2004, the brand has become one of the top selling Australian owned olive oils in the country. Widely stocked throughout both Coles and Woolworths supermarkets, Red Island is now distributed worldwide.