Showcasing Innovation in Beauty Science

in
Proctor and Gamble Case Study Image

P&G Beauty asked Anthem to create a dynamic presence at the World Congress of Dermatology.

To help P&G reinforce their status as a global leader in beauty science, technology, and innovation, Anthem created a cutting-edge 3,500 square foot environmental exhibit for the 2007 World Congress of Dermatology in Buenos Aires. Bringing to life its "Beauty on the Outside-Innovation Within" concept, Anthem designed an engaging experience that translated across multiple touchpoints, incorporating large-scale visuals, interactive stations, and a theater to showcase the client as a leader in delivering meaningful, measurable and noticeable consumer benefits.

With Anthem’s help, the World Congress of Dermatology was a huge success for Procter & Gamble, boosting P&G Beauty brand awareness for key target audiences.