Spicing Up Frozen Vegetables

Anthem teamed up with Heinz Australia to bring a fresh, consistent look to their line of stir-fry vegetable packaging.

When Heinz sought to re-launch their frozen Stir Fry offerings and bring the design more in-line with their complete frozen vegetable range, they partnered with Anthem to develop a revitalized package design system. The new look needed to be more consistent with Heinz’s other frozen vegetable packaging, while retaining clear sub-brand differentiation.

Anthem created a fresh and confident look across the range that communicates convenient, everyday cooking. Bright, complementary colors and added white space are reminiscent of the Heinz frozen vegetables look and feel, while large, appetizing photography of stir fry favorites snap peas, red peppers and broccoli spears in a wok immediately signals the method of use to consumers. The thin, elegant sub-brand font and added simplicity of the design suggests healthy, unprocessed, and easy to use.

Heinz’s Stir Fry vegetable range, with its crisp, familiar, and approachable imagery, is sure to catch the eye of busy, health-conscious shoppers across Australia.