Package Design For A Global Wireless Service Provider

Anthem developed a special handset packaging design for the "ultimate multimedia device" offered from Cingular Wireless to date.

In efforts to appeal to a more mature consumer than most typical multi-media phones, Anthem created a design for the Cingular-exclusive LG CU500 cellular phone that evokes a clean, simple and sophisticated aesthetic, showcasing the product as hero, with supporting product feature highlights.

The palette of deep blue tones creates a dramatic presentation for the product visual and complements its refined nature. Bold, sexy and unique, the new packaging creates impact at the point of sale while still fitting with the Cingular identity.